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Monthly Archives: October 2010

For Print Media: Size Does Matter

28 Oct
2010
From the desk of the Design Director Share

Did the title get your attention? Isn’t it amazing what some people will do to get you to read what they write? All kidding aside, in the design world size really does matter. Today we’ll focus on how you can use size to improve use and readership of your printed communications. Bigger Isn’t Always Better [...]

Also posted in Design, Media, Printing, Publications | Tagged , , , , , | Leave a comment

Four Rules for Effective Advertising

05 Oct
2010
From the desk of the Advertising Director Share

While types of advertising will vary, there are very few companies or brands for which advertising is not a staple. Whether you’re launching a new brand or repositioning an old one, there is really no better or faster way to communicate the value proposition of your product or service to the masses. With that said, [...]

Also posted in Advertising, Brand Marketing, Media | Tagged , | 2 Comments