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Monthly Archives: November 2011

What Is Trade Marketing?

13 Nov
2011
From the desk of the President Share

Introduction to Trade Marketing Although sometimes confused with strategic Sales planning, Trade Marketing is actually a marketing discipline that relates to increasing demand with supply chain partners, such as distributors, wholesalers and retailers, rather than at the consumer level. It is not a replacement for Brand Marketing, but a complementary process by which you enable [...]

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