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Monthly Archives: June 2012

Measuring the Effectiveness of Online Advertising Campaigns

30 Jun
2012
From the desk of the President Share

Complex Doesn’t Mean Effective As online advertising continues to gobble up increasingly larger percentages of advertising budgets, measuring return on your digital campaign investment becomes increasingly important. While it can be difficult to find accurate financial measurements that directly correlate to your campaigns, this should not discourage you from either investing in online ads or [...]

Also posted in Advertising, Internet, Web, Website | Tagged , , , , , | Leave a comment

Pricing Strategies and How They Can Work for You

07 Jun
2012
From the desk of the President Share

Pricing Is a Big Deal Whether you’re marketing a product or service, one of the major determining factors in the success of your company or brand is going to be the price you are able to command and the corresponding impact on your profitability. Basically, your pricing must be structured in such a way that [...]

Also posted in Brand Marketing, Marketing Strategy | Tagged , , , | Leave a comment