Brand Blog - Category: Brand Marketing

We love looking at cool logos and, like many designers, use other people’s excellent work to inspire us. A while back we posted some of our sample logo designs using letter shapes and I got to thinking we should do a whole alphabet of cool logos by others. That’s how I came up with this […]

Deciding on a brand position is one of the most important steps you’ll take in determining how you will communicate in a very crowded marketplace. A well selected and defined position can help your brand set itself apart from other brands in the category and set the tone for future ownership of a certain consumer […]

Branding Confusion Over several decades in the marketing realm, we’ve worked with a number of clients, brands and campaigns. This group includes companies and brands ranging from the very small to the very large and just about everything in between. One of the most surprising truths we’ve found in dealing with such a range of […]

Link All Your Marketing Activities A disjointed marketing strategy is as bad or worse than no marketing strategy at all. Since your customers and consumers don’t operate in silos, it’s essential that you plan for the eventuality that they’ll come into contact with your brand message in a number of different ways. This is why […]

Is the Marketing Mix Still Relevant The 4 P’s of Marketing, or Marketing Mix, have been the traditional building blocks of the marketing foundation since the early 1950’s. While there have been changes and additions, these pillars have generally stood the test of time and remain key pillars in the science of marketing. The question […]

For Inspiration One of the most popular services we provide is custom logo design. Following are a few simple logo designs for businesses using animal shapes and drawings as their base. All of these designs are originals and some are currently in use. Others are just samples and we are happy to do custom designs […]

For Inspiration One of the most popular services we provide is custom logo design. Following are a few simple logo design samples for businesses using letter shapes as their base. These are just samples and we are happy to do custom designs for any type of logo for brands, companies or products. The Letter B […]

For our final article in the series we’re going to focus on how a medium sized company used a regional Influencer Marketing campaign to combat an industry giant. Again, we’ve held back a few of the details to protect the parties in question. Background – Medium vs. Goliath About five years ago I was engaged […]

For our third article in the series we’re going to focus on how a medium sized company used a regional Influencer Marketing campaign to combat two larger competitors. Again, we’ve held back a few of the details to protect the parties in question. Background – Medium vs. Large About seven years ago I was asked […]

As a follow up to our first article on Influencer Marketing, we’re providing a short series of pseudo case studies. The intent of these additional articles is to examine situations in which Influencer Marketing campaigns were employed to great effect. In article two we’re covering a study of two very large “Goliaths” in their industry. […]