Digital & Social Media Marketing Explosion
Regardless of the size of your business or brand, it is more important now than ever before to have a Digital and Social Media Marketing component as part of your overall marketing plan. It should come as no surprise to anyone not living on a deserted island that the internet represents the greatest growth opportunity for marketing.
According to Internet World Stats, there were roughly 1.97 billion Internet users worldwide in 2010. This represented growth of 14% from 2009 and there is no expectation of this trend changing anytime soon. If you’re not on board with a digital and social media plan you’re already behind but it’s not too late to get in the game. If you’re wondering where things stand in your area, the following infographic provides a breakdown of some key metrics related to the growth and usage of the internet and social media around the world.