Brand Blog

Follow along for advice and tips on how you can improve your marketing capabilities. If you don’t see what you need, feel free to contact us with a specific topic you’d like to read about.

You are here:

Category Archives: Marketing Strategy

Branding in the Age of Digital Media

22 Aug
2012
From the desk of the President Share

Is Traditional Branding a Thing of the Past? I recently read an article by Brian Millar on Fastco Design about Why Branding Is An Artifact Of The Past. In the article he was basically making the case that traditional branding no longer makes sense, nor is it effective, in today’s digital age. He gave examples [...]

Also posted in Brand Marketing, Internet, Media | Tagged , , , , | 1 Comment

Avoiding Some Common Branding Mistakes

07 Aug
2012
From the desk of the President Share

Good Branding Keeps Your Brand Alive Each brand grows and evolves throughout its life and needs to be properly managed and nourished to make sure it stays healthy. Even healthy brands can quickly lose momentum when treated poorly or neglected. Unfortunately, many of us do great harm to our brands despite our good intentions. I’ve [...]

Also posted in Brand Marketing | Tagged , , , , | Leave a comment

Pricing Strategies and How They Can Work for You

07 Jun
2012
From the desk of the President Share

Pricing Is a Big Deal Whether you’re marketing a product or service, one of the major determining factors in the success of your company or brand is going to be the price you are able to command and the corresponding impact on your profitability. Basically, your pricing must be structured in such a way that [...]

Also posted in Brand Marketing | Tagged , , , | Leave a comment

SEO: Using Social Media to Build Links

08 Jan
2012
From the desk of the President Share

While link building is only one aspect of a balanced SEO strategy, it’s a very important one. Because of the important of inbound links, it only makes sense to take advantage of one of the best sources of good links. We’re talking about using social media networking to increase inbound links and traffic. It doesn’t [...]

Also posted in Internet, Media, SEO | Tagged , , , , , | Leave a comment

Branding: How to Make Your Small Brand Look Big

20 Dec
2011
From the desk of the President Share

  Make Your First Brand Impression Count No one ever expects their idea to fail. Every idea for a new brand or business is a million dollar idea, right? Potentially this can certainly be true. In most cases, failure is as likely to be the fault of poor execution as bad ideas. This happens for [...]

Also posted in Brand Marketing | Tagged , , , , , | Leave a comment