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Category Archives: Media

What Are Good Click-Through Rates for Online Advertising?

25 Jan
2013
From the desk of the President Share

With the increase in online advertising, one of the things our clients frequently want to know is how to measure the effectiveness of their online ads. While there are a number of good measures, the simplest and most commonly used benchmark remains ad click-through rate (CTR).   So What’s a Good Click-Through Rate? Since this is the [...]

Also posted in Advertising, Internet | Tagged , , , , , | 2 Comments

The Secret to Good Advertising

29 Nov
2012
From the desk of the President Share

The Goal of Advertising As consumers, we’ve developed something of a resistance to advertising. There’s so much of it out there that we tune a lot of it out. For brands, this has resulted in more creative and outrageous attempts to break into consumer consciousness that often overlook the main goals of quality advertising. In a perfect [...]

Also posted in Advertising, Brand Marketing | Tagged , , , | Leave a comment

Link Building Tips for a Post Panda and Penguin World

13 Sep
2012
From the desk of the President Share

Revenge of the Black and White SEO Critters If you spend any time in the internet world and have even the most basic understanding of SEO, you’ve probably been affected by recent Google Panda and Penguin algorithm updates. A number of Chicken Littles are even running around and clucking about SEO being dead and link [...]

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Branding in the Age of Digital Media

22 Aug
2012
From the desk of the President Share

Is Traditional Branding a Thing of the Past? I recently read an article by Brian Millar on Fastco Design about Why Branding Is An Artifact Of The Past. In the article he was basically making the case that traditional branding no longer makes sense, nor is it effective, in today’s digital age. He gave examples [...]

Also posted in Brand Marketing, Internet, Marketing Strategy | Tagged , , , , | 1 Comment

Top 5 Reasons To Use WordPress as a Content Management System

22 Apr
2012
From the desk of the President Share

WordPress Doesn’t Just Blog If you’re in the web design and development game you’ve probably heard of WordPress. If you haven’t you’re probably not really in the game. WordPress is viewed as one of the top, if not the #1, piece of blogging software available. It is virtually synonymous with blogging to a lot of [...]

Also posted in Internet, SEO, Website, WordPress | Tagged , , , , , | 2 Comments