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Category Archives: Publications

Media Series: Issue 7 – Direct Mail Advertising

14 Jan
2011
From the desk of the President Share

Overview of Direct Mail Direct Mail is a form of “Direct” or “Direct Response” marketing. In effect, it is simply a customized piece of mail sent only to targeted consumers. It is called “Direct” because it circumvents traditional mass media and goes directly to the home or office of the consumer. Although measurements vary, it [...]

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Media Series: Issue 4 – Radio Advertising

03 Jan
2011
From the desk of the President Share

Overview of Using Radio for Advertisements Radio has been embedded as part of our culture for a long, long time. While it no longer serves the same purpose it did before the age of TV, radio continues to be a heavily used form of entertainment. One of the most interesting aspects of radio is that [...]

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Media Series: Issue 3 – Magazine Advertising

09 Dec
2010
From the desk of the President Share

Overview of Magazine Advertising Campaigns Since they are both print media, magazines share some characteristics with newspapers. A couple of the major differences between them are frequency (magazines are issued far less frequently) and paper/print quality (magazines offer the use of better quality paper and graphics). Magazine advertising is generally more oriented toward image and [...]

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Media Series: Issue 2 – Internet Advertising

15 Nov
2010
From the desk of the President Share

Overview of Internet Advertising For our second issue in the media series, we’re going to one of the newest options available to advertisers. The internet is relatively new to the advertising arena and is still pretty early in the evolutionary process. While some companies jumped on the internet bandwagon early, for most an internet advertising [...]

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Media Series: Issue 1 – Newspaper Advertising

03 Nov
2010
From the desk of the President Share

When it comes to advertising, lots of people are doing it and, unfortunately, many of them are doing it badly. As my father was fond of saying, people only read the instructions as a last resort when all else fails. My wife frequently edits this by limiting it to only men but that’s a story [...]

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