Brand Blog

Follow along for advice and tips on how you can improve your marketing capabilities. If you don’t see what you need, feel free to contact us with a specific topic you’d like to read about.

You are here:

Tag Archives: brand management

Branding in the Age of Digital Media

22 Aug
2012
From the desk of the President Share

Is Traditional Branding a Thing of the Past? I recently read an article by Brian Millar on Fastco Design about Why Branding Is An Artifact Of The Past. In the article he was basically making the case that traditional branding no longer makes sense, nor is it effective, in today’s digital age. He gave examples [...]

Posted in Brand Marketing, Internet, Marketing Strategy, Media | Also tagged , , , 1 Comment

Avoiding Some Common Branding Mistakes

07 Aug
2012
From the desk of the President Share

Good Branding Keeps Your Brand Alive Each brand grows and evolves throughout its life and needs to be properly managed and nourished to make sure it stays healthy. Even healthy brands can quickly lose momentum when treated poorly or neglected. Unfortunately, many of us do great harm to our brands despite our good intentions. I’ve [...]

Posted in Brand Marketing, Marketing Strategy | Also tagged , , , Leave a comment

Brand Positioning: Getting it Right in 10 Questions

22 Sep
2011
From the desk of the President Share

Deciding on a brand position is one of the most important steps you’ll take in determining how you will communicate in a very crowded marketplace. A well selected and defined position can help your brand set itself apart from other brands in the category and set the tone for future ownership of a certain consumer [...]

Posted in Brand Marketing, Marketing Strategy | Also tagged , , , Leave a comment

Brand Strategy: Focus on the Message, Not the Medium

06 Sep
2011
From the desk of the President Share

Branding Confusion Over several decades in the marketing realm, we’ve worked with a number of clients, brands and campaigns. This group includes companies and brands ranging from the very small to the very large and just about everything in between. One of the most surprising truths we’ve found in dealing with such a range of [...]

Posted in Brand Marketing, Marketing Strategy | Also tagged , , Leave a comment

Why You Need a Fully Integrated Marketing Framework

09 Aug
2011
From the desk of the President Share

Link All Your Marketing Activities A disjointed marketing strategy is as bad or worse than no marketing strategy at all. Since your customers and consumers don’t operate in silos, it’s essential that you plan for the eventuality that they’ll come into contact with your brand message in a number of different ways. This is why [...]

Posted in Brand Marketing, Marketing Strategy, Trade Marketing | Also tagged , , , Leave a comment