Brand Blog

The Importance of SEO One of the most efficient ways you can spend resources to grow awareness of your small business is to invest in Search Engine Optimization (SEO). We manage SEO for a number of our clients but also have the occasional client that wants to invest the money elsewhere or simply doesn’t have […]

With approximately 250 million US consumers on the internet, it’s an absolute requirement for a business to have an online presence. Amidst this growth, some companies make the decision to forego a dedicated website in favor of a Facebook Page. While having any online presence is better than not having one, relying on Facebook to […]

The difference between local businesses that succeed and those that fail isn’t always about the money they spend. Often it’s just about having a well thought out plan on how to take advantage of local resources to raise your profile and grow your customer base. Following is our ten step checklist to help you get […]

While types of advertising will vary, there are very few companies or brands for which advertising is not a staple. Whether you’re launching a new brand or repositioning an old one, there is really no better or faster way to communicate the value proposition of your product or service to the masses. With that said, […]

If you’ve been thinking about whether or not it’s time to invest in a new website for your business then you probably already know the answer is yes. If you’re still not sure, though, here are ten easy ways to tell that you probably need a new website. 10 Things That Say a New Website is Needed […]

Make Your First Brand Impression Count No one ever expects their idea to fail. Every idea for a new brand or business is a million dollar idea, right? Potentially this can certainly be true. In most cases, failure is as likely to be the fault of poor execution as bad ideas. This happens for a […]

Do Local Businesses Need Marketing? In addition to our clients, we interact socially with a large number of Quad City area business owners whose primary clientele is local. You might be amazed by how many of them ask if they really need to develop a marketing plan, and the corresponding budget, to market their business […]

Link All Your Marketing Activities A disjointed marketing strategy is as bad or worse than no marketing strategy at all. Since your customers and consumers don’t operate in silos, it’s essential that you plan for the eventuality that they’ll come into contact with your brand message in a number of different ways. This is why […]

Note: This article originally appeared as a guest post for Grow Your Enterprise. Never A Better Time If you’re a small business owner, you’ve probably, at some point, debated with yourself on whether or not to do social media. Depending on how your internal debate went, you may be doing some already. At Frontera Marketing […]

No Doubt About It I’ll take the suspense out of this article early. The answer to the question of whether you need a website for your small business is definitely YES! I’ll even go further and suggest you need internet marketing beyond just a website. Just having a website isn’t nearly enough anymore, and your […]