Brand Blog

Follow along for advice and tips on how you can improve your marketing capabilities. If you don’t see what you need, feel free to contact us with a specific topic you’d like to read about.

You are here:

Category Archives: Brand Marketing

Converting Raster Images to Vector

11 Apr
2013
From the desk of the Design Director Share

An Easy Solution to a Common Issue If you do design work, you’ve probably been in a situation where you had a raster image, like a jpeg or png file, that you needed in a vector format. Maybe it’s a logo where a client wanted to make a large banner or sign but no longer [...]

Also posted in Design | Tagged , , , , , , | Leave a comment

The Secret to Good Advertising

29 Nov
2012
From the desk of the President Share

The Goal of Advertising As consumers, we’ve developed something of a resistance to advertising. There’s so much of it out there that we tune a lot of it out. For brands, this has resulted in more creative and outrageous attempts to break into consumer consciousness that often overlook the main goals of quality advertising. In a perfect [...]

Also posted in Advertising, Media | Tagged , , , | Leave a comment

Branding in the Age of Digital Media

22 Aug
2012
From the desk of the President Share

Is Traditional Branding a Thing of the Past? I recently read an article by Brian Millar on Fastco Design about Why Branding Is An Artifact Of The Past. In the article he was basically making the case that traditional branding no longer makes sense, nor is it effective, in today’s digital age. He gave examples [...]

Also posted in Internet, Marketing Strategy, Media | Tagged , , , , | 1 Comment

Avoiding Some Common Branding Mistakes

07 Aug
2012
From the desk of the President Share

Good Branding Keeps Your Brand Alive Each brand grows and evolves throughout its life and needs to be properly managed and nourished to make sure it stays healthy. Even healthy brands can quickly lose momentum when treated poorly or neglected. Unfortunately, many of us do great harm to our brands despite our good intentions. I’ve [...]

Also posted in Marketing Strategy | Tagged , , , , | Leave a comment

Pricing Strategies and How They Can Work for You

07 Jun
2012
From the desk of the President Share

Pricing Is a Big Deal Whether you’re marketing a product or service, one of the major determining factors in the success of your company or brand is going to be the price you are able to command and the corresponding impact on your profitability. Basically, your pricing must be structured in such a way that [...]

Also posted in Marketing Strategy | Tagged , , , | Leave a comment