Kinetic Dog Food
Date: July 01, 2012
Author: John Howard
Kinetic is a line of performance dog foods specially formulated to support the extreme needs of hunting, working and sporting dogs. We were retained to complete the entire project including formulation, product development, branding, package development, vendor selection, collateral and advertising. We also developed the custom website and social media design and were retained to manage the ongoing advertising and media campaign.
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John is the founder and President of Frontera Marketing Group. A graduate of the University of Iowa, John had more than 20 years of professional experience in Sales and Marketing prior to founding FMG. His corporate background included a number of companies, industries and roles including National Account Manager, Product Manager, Brand Manager, Director of Trade Marketing, Director of Marketing and Vice-President of Marketing.