What Is It? Influencer Marketing is not a new game in the marketing world and the concept is pretty simple. You enlist an individual or group with influence and credibility and you associate them with your brand. The intent is to have their credibility rub off on your brand so that you gain credibility and, […]
Read More →Marketing Food & Nutrition Products
Raising the Bar A large number of the clients we deal with are involved in food and nutrition for either people or animals. We consider this a very positive thing as it often stems from our extensive background in this field and the number of contacts we have. That doesn’t explain all of them, though, […]
Read More →5 Steps to Designing Great Logos
Step One: Do Your Homework This step is where you should spend most of your time but it will save you a lot of time later. Like any type of design work, you are much more likely to satisfy the customer’s desires by understanding them. This will help you define your style parameters from the […]
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