Brand Blog

The Importance of SEO One of the most efficient ways you can spend resources to grow awareness of your small business is to invest in Search Engine Optimization (SEO). We manage SEO for a number of our clients but also have the occasional client that wants to invest the money elsewhere or simply doesn’t have […]

With approximately 250 million US consumers on the internet, it’s an absolute requirement for a business to have an online presence. Amidst this growth, some companies make the decision to forego a dedicated website in favor of a Facebook Page. While having any online presence is better than not having one, relying on Facebook to […]

The difference between local businesses that succeed and those that fail isn’t always about the money they spend. Often it’s just about having a well thought out plan on how to take advantage of local resources to raise your profile and grow your customer base. Following is our ten step checklist to help you get […]

Good On-Site SEO is Still Important Search Engine Optimization, or SEO, has been around for quite a while and the tactics continue to evolve for both On-Site and Off-Site SEO. A lot of the basics of On-Site SEO, though, have remained relatively unchanged and continue to be very important if you want to garner your […]

While types of advertising will vary, there are very few companies or brands for which advertising is not a staple. Whether you’re launching a new brand or repositioning an old one, there is really no better or faster way to communicate the value proposition of your product or service to the masses. With that said, […]

Align Your Customer Touch Points An important aspect of any Trade Marketing Operational Plan is defining who, within your organization, will interact with your customers. This is a component of your Trade Coverage Plan and ensures that the appropriate level of resources is dedicated to each customer and customer type. Another benefit of defining Customer […]

The Goal of Advertising As consumers, we’ve developed something of a resistance to advertising. There’s so much of it out there that we tune a lot of it out. For brands, this has resulted in more creative and outrageous attempts to break into consumer consciousness that often overlook the main goals of quality advertising. In a perfect […]

Is Traditional Branding a Thing of the Past? I recently read an article by Brian Millar on Fastco Design about Why Branding Is An Artifact Of The Past. In the article he was basically making the case that traditional branding no longer makes sense, nor is it effective, in today’s digital age. He gave examples […]

Good Branding Keeps Your Brand Alive Each brand grows and evolves throughout its life and needs to be properly managed and nourished to make sure it stays healthy. Even healthy brands can quickly lose momentum when treated poorly or neglected. Unfortunately, many of us do great harm to our brands despite our good intentions. I’ve […]

Pricing Is a Big Deal Whether you’re marketing a product or service, one of the major determining factors in the success of your company or brand is going to be the price you are able to command and the corresponding impact on your profitability. Basically, your pricing must be structured in such a way that […]