10 Step Guide to Local Marketing

Quad City Local Marketing Tips

The difference between local businesses that succeed and those that fail isn’t always about the money they spend. Often it’s just about having a well thought out plan on how to take advantage of local resources to raise your profile and grow your customer base. Following is our ten step checklist to help you get […]

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Four Rules for Effective Advertising

Eastern Iowa Advertising Agency Plan

While types of advertising will vary, there are very few companies or brands for which advertising is not a staple. Whether you’re launching a new brand or repositioning an old one, there is really no better or faster way to communicate the value proposition of your product or service to the masses. With that said, […]

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What Are Good Click-Through Rates for Online Advertising?

Online Advertising Guidelines

With the increase in online advertising, one of the things our clients frequently want to know is how to measure the effectiveness of their online ads. While there are a number of good measures, the simplest and most commonly used benchmark remains ad click-through rate (CTR). So What’s a Good Click-Through Rate? Since this is the next, […]

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The Secret to Good Advertising

The Goal of Advertising As consumers, we’ve developed something of a resistance to advertising. There’s so much of it out there that we tune a lot of it out. For brands, this has resulted in more creative and outrageous attempts to break into consumer consciousness that often overlook the main goals of quality advertising. In a perfect […]

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Measuring the Effectiveness of Online Advertising Campaigns

Complex Doesn’t Mean Effective As online advertising continues to gobble up increasingly larger percentages of advertising budgets, measuring return on your digital campaign investment becomes increasingly important. While it can be difficult to find accurate financial measurements that directly correlate to your campaigns, this should not discourage you from either investing in online ads or […]

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Branding: How to Make Your Small Brand Look Big

Quad City Agency Brand Building

Make Your First Brand Impression Count No one ever expects their idea to fail. Every idea for a new brand or business is a million dollar idea, right? Potentially this can certainly be true. In most cases, failure is as likely to be the fault of poor execution as bad ideas. This happens for a […]

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Quad Cities: A Guide to Local Marketing

Local Marketing in Eastern Iowa (Quad Cities)

Do Local Businesses Need Marketing? In addition to our clients, we interact socially with a large number of Quad City area business owners whose primary clientele is local. You might be amazed by how many of them ask if they really need to develop a marketing plan, and the corresponding budget, to market their business […]

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Creating Effective Print Ads [Video]

Great Print Advertising There is a great deal more to creating effective print advertising than just choosing a pretty image and adding your logo and copy. The effectiveness of your print ads is heavily dependent on colors, layout, type and number of words and a variety of other factors. Following is our short video introduction […]

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Social Media: The Great Equalizer for Small Businesses

Social Media for Quad City Businesses

Note: This article originally appeared as a guest post for Grow Your Enterprise. Never A Better Time If you’re a small business owner, you’ve probably, at some point, debated with yourself on whether or not to do social media. Depending on how your internal debate went, you may be doing some already. At Frontera Marketing […]

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Marketing Food & Nutrition Products

Raising the Bar A large number of the clients we deal with are involved in food and nutrition for either people or animals. We consider this a very positive thing as it often stems from our extensive background in this field and the number of contacts we have. That doesn’t explain all of them, though, […]

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