Four Rules for Effective Advertising

Eastern Iowa Advertising Agency Plan

While types of advertising will vary, there are very few companies or brands for which advertising is not a staple. Whether you’re launching a new brand or repositioning an old one, there is really no better or faster way to communicate the value proposition of your product or service to the masses. With that said, […]

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What Are Good Click-Through Rates for Online Advertising?

Online Advertising Guidelines

With the increase in online advertising, one of the things our clients frequently want to know is how to measure the effectiveness of their online ads. While there are a number of good measures, the simplest and most commonly used benchmark remains ad click-through rate (CTR). So What’s a Good Click-Through Rate? Since this is the next, […]

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The Secret to Good Advertising

The Goal of Advertising As consumers, we’ve developed something of a resistance to advertising. There’s so much of it out there that we tune a lot of it out. For brands, this has resulted in more creative and outrageous attempts to break into consumer consciousness that often overlook the main goals of quality advertising. In a perfect […]

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Link Building Tips for a Post Panda and Penguin World

Quad City Business Website Link Building

Revenge of the Black and White SEO Critters If you spend any time in the internet world and have even the most basic understanding of SEO, you’ve probably been affected by recent Google Panda and Penguin algorithm updates. A number of Chicken Littles are even running around and clucking about SEO being dead and link […]

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Branding in the Age of Digital Media

Is Traditional Branding a Thing of the Past? I recently read an article by Brian Millar on Fastco Design about Why Branding Is An Artifact Of The Past. In the article he was basically making the case that traditional branding no longer makes sense, nor is it effective, in today’s digital age. He gave examples […]

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Top 5 Reasons To Use WordPress as a Content Management System

WordPress Doesn’t Just Blog If you’re in the web design and development game you’ve probably heard of WordPress. If you haven’t you’re probably not really in the game. WordPress is viewed as one of the top, if not the #1, piece of blogging software available. It is virtually synonymous with blogging to a lot of […]

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Branding Your Blog for Success

This article is a guest post from our friends at My Social Agency, a UK Digital Marketing Agency. Branding Makes a Difference Blogs are becoming increasingly commonplace and a necessity for lots of types of industry, which means that many of us find our blogs look run of the mill. However, by adding a number […]

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SEO: Using Social Media to Build Links

Social Media for Website Design and SEO

While link building is only one aspect of a balanced SEO strategy, it’s a very important one. Because of the important of inbound links, it only makes sense to take advantage of one of the best sources of good links. We’re talking about using social media networking to increase inbound links and traffic. It doesn’t […]

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Quad Cities: A Guide to Local Marketing

Local Marketing in Eastern Iowa (Quad Cities)

Do Local Businesses Need Marketing? In addition to our clients, we interact socially with a large number of Quad City area business owners whose primary clientele is local. You might be amazed by how many of them ask if they really need to develop a marketing plan, and the corresponding budget, to market their business […]

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Creating Effective Print Ads [Video]

Great Print Advertising There is a great deal more to creating effective print advertising than just choosing a pretty image and adding your logo and copy. The effectiveness of your print ads is heavily dependent on colors, layout, type and number of words and a variety of other factors. Following is our short video introduction […]

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