Benefits of Social Media for Market Research

Unless you’ve been living in a cave, you probably realize that there is a lot of buzz surrounding Social Media. As a marketing tool, Social Media is still in its infancy and most companies are jumping into it without a clear understanding of how to use it and how it might benefit them. While it […]

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Media Series – Issue 6: Out-Of-Home (OOH) Advertising

Iowa Billboard Advertising

Overview of Out-Of-Home Advertising When people think OOH the first thing that comes to mind are highway and freeway billboards. Billboards are certainly a large portion of total OOH expenditures but they aren’t the only component. You also have stationary media on benches, fences and walls as well as on many mass transit options including […]

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Media Series – Issue 7: Direct Mail Advertising

Iowa Direct Mail Advertising

Overview of Direct Mail Direct Mail is a form of “Direct” or “Direct Response” marketing. In effect, it is simply a customized piece of mail sent only to targeted consumers. It is called “Direct” because it circumvents traditional mass media and goes directly to the home or office of the consumer. Although measurements vary, it […]

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Media Series – Issue 5: Television Advertising

Quad Cities TV Advertising

Overview of TV Advertising Television is the big dog when it comes to media dollar expenditures. There are a number of reasons for this but the obvious one is that more people spend more time in front of their TVs than any other media source. For hitting the masses, there is really no better opportunity […]

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Media Series – Issue 2: Internet Advertising

Search Engine Marketing Le Claire Iowa

Overview of Internet Advertising For our second issue in the media series, we’re going to one of the newest options available to advertisers. The internet is relatively new to the advertising arena and is still pretty early in the evolutionary process. While some companies jumped on the internet bandwagon early, for most an internet advertising […]

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For Print Media, Size Does Matter

Illustration of How Size Matters with Attractive Woman

Did the title get your attention? Isn’t it amazing what some people will do to get you to read what they write? All kidding aside, in the design world size really does matter. Today we’ll focus on how you can use size to improve use and readership of your printed communications. Bigger Isn’t Always Better […]

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