The Power of Influencer Marketing: Part 3

Brand Ambassador Marketing

For our third article in the series we’re going to focus on how a medium sized company used a regional Influencer Marketing campaign to combat two larger competitors. Again, we’ve held back a few of the details to protect the parties in question. Background – Medium vs. Large About seven years ago I was asked […]

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The Power of Influencer Marketing: Part 2

Brand Ambassador Program USA

As a follow up to our first article on Influencer Marketing, we’re providing a short series of pseudo case studies. The intent of these additional articles is to examine situations in which Influencer Marketing campaigns were employed to great effect. In article two we’re covering a study of two very large “Goliaths” in their industry. […]

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The Power of Influencer Marketing: Part 1

Iowa Brand Ambassador Programs

What Is It? Influencer Marketing is not a new game in the marketing world and the concept is pretty simple. You enlist an individual or group with influence and credibility and you associate them with your brand. The intent is to have their credibility rub off on your brand so that you gain credibility and, […]

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Marketing Food & Nutrition Products

Raising the Bar A large number of the clients we deal with are involved in food and nutrition for either people or animals. We consider this a very positive thing as it often stems from our extensive background in this field and the number of contacts we have. That doesn’t explain all of them, though, […]

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Do I Need A Website for My Small Business?

Iowa Business Website Design

No Doubt About It I’ll take the suspense out of this article early. The answer to the question of whether you need a website for your small business is definitely YES! I’ll even go further and suggest you need internet marketing beyond just a website. Just having a website isn’t nearly enough anymore, and your […]

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Top 3 Reasons Your Business Needs Social Media

Social Media for Iowa Businesses

Good for All Types of Businesses We interact with a lot of businesses in the course of our work and it would probably surprise you to find out how many of them don’t have a Social Media presence. What is even more surprising is how many of them have no intention of establishing such a […]

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The Science of Trade Marketing – Issue 4: Territory Management

Trade Marketing Science

Time To Drill Down Now that you’ve planned your entire universe at a macro level during Trade Coverage Planning, it’s time to take it down to the micro level. This is the primary function of Territory Management. In essence, Territory Management is where you take hundreds, or hundreds of thousands, of customers and assign them […]

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The Science of Trade Marketing – Issue 3: Trade Coverage Planning

Trade Marketing Planning Agency

Assumptions Into Dollars During Trade Coverage Planning, the decisions you made during Customer Census & Classification start to take shape in the form of a viable customer call plan and the associated resource requirements. In effect, Trade Coverage Planning is where your criteria are converted into numbers. It may also be the place where you […]

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The Science of Trade Marketing – Issue 1: Introduction and Strategy

Trade Marketing Strategy Agency

What Is Trade Marketing? We better get this answered before we go any further. While it has similar processes, Trade Marketing is distinct from Brand Marketing in a very important way. Trade Marketing is focused on marketing to your supply chain rather than to consumers. Quite simply, it is how you market your products and […]

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