Top 3 Reasons Your Business Needs Social Media

Social Media for Iowa Businesses

Good for All Types of Businesses

We interact with a lot of businesses in the course of our work and it would probably surprise you to find out how many of them don’t have a Social Media presence. What is even more surprising is how many of them have no intention of establishing such a presence. Quite a large number of them don’t believe there is any tangible benefit because of the type of business they have.

We wholeheartedly agree that Social Media is a much better fit for some businesses than others. This is generally dependent on how active your customer base might be with Social Media. But, and this is a big but, that is really a better indicator of whether you can use Social Media as a means to directly sell or market your business. It completely ignores the indirect benefits of Social Media that apply to any business, regardless of type, that has a website.

Benefit In A Nutshell

I know indirect benefit might sound like it’s less important but we would suggest that it’s actually the more important of the two. The indirect benefit is more important because it applies to your primary web presence; your own website. We can sum it up in three simple words as Search Engine Optimization, or SEO. Here are the three reasons that a Social Media presence is good for the SEO of any business that has a website.


Top 3 Reasons

  • Dynamic Content – Search Engines love content. They love a lot of it and they love it to be dynamic. The more new words they can crawl on your site on a daily or weekly basis the better they like it. Social Media offers a very simple and affordable means of populating your website with tons of dynamic content.
  • Backlinks – These are the lifeblood of SEO. The more links you have on reputable, high PR pages the better your SEO. Social Media websites offer you the ability to gain backlinks on high PR sites and it is absolutely free. What business can’t benefit from free advertising?
  • Funnel Traffic – Increasing traffic on your website has such an obvious benefit to your SEO that we probably should have placed it first. Social Media can help you with this because it serves as a large, high volume funnel of relevant web surfers to your website and, again, it’s free.

One or Two Will Do

We understand that most businesses don’t have someone sitting around just waiting to spend 40 hours a week cultivating a Social Media presence. If you try to be active on all the Social Media players out there you’d probably need this. Fortunately, you can reap big rewards by just choosing 1 or 2 that work best for your business. The content, backlinks and traffic you can generate from just two good ones are easily worth the 8-10 hours a week spent doing it. If you still don’t think you have the time, give us a call and we can help manage it for you. It’s the cheapest form of advertising you’ll ever do and one of the best.

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Article written by John Howard

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John is the founder and President of Frontera Marketing Group. A graduate of the University of Iowa, John had more than 20 years of professional experience in Sales and Marketing prior to founding FMG. His corporate background included a number of companies, industries and roles including National Account Manager, Product Manager, Brand Manager, Director of Trade Marketing, Director of Marketing and Vice-President of Marketing.

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