Overview of Direct Mail Direct Mail is a form of “Direct” or “Direct Response” marketing. In effect, it is simply a customized piece of mail sent only to targeted consumers. It is called “Direct” because it circumvents traditional mass media and goes directly to the home or office of the consumer. Although measurements vary, it […]
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Overview of Magazine Advertising Campaigns Since they are both print media, magazines share some characteristics with newspapers. A couple of the major differences between them are frequency (magazines are issued far less frequently) and paper/print quality (magazines offer the use of better quality paper and graphics). Magazine advertising is generally more oriented toward image and […]
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When it comes to advertising, lots of people are doing it and, unfortunately, many of them are doing it badly. As my father was fond of saying, people only read the instructions as a last resort when all else fails. My wife frequently edits this by limiting it to only men but that’s a story […]
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Did the title get your attention? Isn’t it amazing what some people will do to get you to read what they write? All kidding aside, in the design world size really does matter. Today we’ll focus on how you can use size to improve use and readership of your printed communications. Bigger Isn’t Always Better […]
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