Overview of Out-Of-Home Advertising When people think OOH the first thing that comes to mind are highway and freeway billboards. Billboards are certainly a large portion of total OOH expenditures but they aren’t the only component. You also have stationary media on benches, fences and walls as well as on many mass transit options including […]
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Overview of Direct Mail Direct Mail is a form of “Direct” or “Direct Response” marketing. In effect, it is simply a customized piece of mail sent only to targeted consumers. It is called “Direct” because it circumvents traditional mass media and goes directly to the home or office of the consumer. Although measurements vary, it […]
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Overview of TV Advertising Television is the big dog when it comes to media dollar expenditures. There are a number of reasons for this but the obvious one is that more people spend more time in front of their TVs than any other media source. For hitting the masses, there is really no better opportunity […]
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Overview of Using Radio for Advertisements Radio has been embedded as part of our culture for a long, long time. While it no longer serves the same purpose it did before the age of TV, radio continues to be a heavily used form of entertainment. One of the most interesting aspects of radio is that […]
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