When it comes to advertising, lots of people are doing it and, unfortunately, many of them are doing it badly. As my father was fond of saying, people only read the instructions as a last resort when all else fails. My wife frequently edits this by limiting it to only men but that’s a story […]
Read More →For Print Media, Size Does Matter
Did the title get your attention? Isn’t it amazing what some people will do to get you to read what they write? All kidding aside, in the design world size really does matter. Today we’ll focus on how you can use size to improve use and readership of your printed communications. Bigger Isn’t Always Better […]
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