Brand Blog

When it comes to advertising, lots of people are doing it and, unfortunately, many of them are doing it badly. As my father was fond of saying, people only read the instructions as a last resort when all else fails. My wife frequently edits this by limiting it to only men but that’s a story […]

About a decade ago, I had the good fortune to spend a couple weeks in Europe being drilled by professors from one of the world’s leading business schools in Switzerland. The school specializes in collaboration with businesses around the world and high-level corporate instruction for promising executives. The instructors surpassed anything in my experience from […]