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Monthly Archives: August 2012

Branding in the Age of Digital Media

22 Aug
2012
From the desk of the President Share

Is Traditional Branding a Thing of the Past? I recently read an article by Brian Millar on Fastco Design about Why Branding Is An Artifact Of The Past. In the article he was basically making the case that traditional branding no longer makes sense, nor is it effective, in today’s digital age. He gave examples [...]

Also posted in Brand Marketing, Internet, Marketing Strategy, Media | Tagged , , , , | 1 Comment

Avoiding Some Common Branding Mistakes

07 Aug
2012
From the desk of the President Share

Good Branding Keeps Your Brand Alive Each brand grows and evolves throughout its life and needs to be properly managed and nourished to make sure it stays healthy. Even healthy brands can quickly lose momentum when treated poorly or neglected. Unfortunately, many of us do great harm to our brands despite our good intentions. I’ve [...]

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