Why You Need a Digital & Social Media Marketing Plan [Infographic]

Digital & Social Media Marketing Explosion

Regardless of the size of your business or brand, it is more important now than ever before to have a Digital and Social Media Marketing component as part of your overall marketing plan. It should come as no surprise to anyone not living on a deserted island that the internet represents the greatest growth opportunity for marketing.

According to Internet World Stats, there were roughly 1.97 billion Internet users worldwide in 2010. This represented growth of 14% from 2009 and there is no expectation of this trend changing anytime soon. If you’re not on board with a digital and social media plan you’re already behind but it’s not too late to get in the game. If you’re wondering where things stand in your area, the following infographic provides a breakdown of some key metrics related to the growth and usage of the internet and social media around the world.


Internet and Social Media Growth [Infographic]


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Article written by John Howard

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John is the founder and President of Frontera Marketing Group. A graduate of the University of Iowa, John had more than 20 years of professional experience in Sales and Marketing prior to founding FMG. His corporate background included a number of companies, industries and roles including National Account Manager, Product Manager, Brand Manager, Director of Trade Marketing, Director of Marketing and Vice-President of Marketing.

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