Brand Blog

While types of advertising will vary, there are very few companies or brands for which advertising is not a staple. Whether you’re launching a new brand or repositioning an old one, there is really no better or faster way to communicate the value proposition of your product or service to the masses. With that said, […]

The Goal of Advertising As consumers, we’ve developed something of a resistance to advertising. There’s so much of it out there that we tune a lot of it out. For brands, this has resulted in more creative and outrageous attempts to break into consumer consciousness that often overlook the main goals of quality advertising. In a perfect […]

Make Your First Brand Impression Count No one ever expects their idea to fail. Every idea for a new brand or business is a million dollar idea, right? Potentially this can certainly be true. In most cases, failure is as likely to be the fault of poor execution as bad ideas. This happens for a […]

Great Print Advertising There is a great deal more to creating effective print advertising than just choosing a pretty image and adding your logo and copy. The effectiveness of your print ads is heavily dependent on colors, layout, type and number of words and a variety of other factors. Following is our short video introduction […]

There are a lot of misconceptions about Search Engine Optimization (SEO) and what it can realistically do to drive your website’s traffic. If you are going to invest your time, energy and money into SEO, it probably makes sense for you to understand some of the basics and avoid the scams. Following are five of […]

Note: This article originally appeared as a guest post for Grow Your Enterprise. Never A Better Time If you’re a small business owner, you’ve probably, at some point, debated with yourself on whether or not to do social media. Depending on how your internal debate went, you may be doing some already. At Frontera Marketing […]

Is the Marketing Mix Still Relevant The 4 P’s of Marketing, or Marketing Mix, have been the traditional building blocks of the marketing foundation since the early 1950’s. While there have been changes and additions, these pillars have generally stood the test of time and remain key pillars in the science of marketing. The question […]

Emerging Patterns We engage in Marketing activities with a variety of companies and our work crosses a number of boundaries with regard to industry and available resources. Additionally, we’re fortunate to work with companies of varying sizes from start-ups to large and established entities. Over time, a number of patterns have emerged and one of […]

Ready or Not…Here it Comes Social Media as Customer Service function is an area that is developing very rapidly.  This presents a number of challenges for all types of businesses as many don’t have a Social Media strategy and, more specifically, they don’t have a specific plan for Social Customer Service. Our advice to clients […]

Tough to Ignore I tried to get past it. Weeks went by and I thought I’d finally put it behind me. Then I saw one more stupid post about Super Bowl Ads and the companies that were winners and losers with them. This was the last straw and I had to do something about it. […]