Brand Blog - Author: John Howard

Every now and then we get an SEO related call from an existing web design or hosting client. Sometimes they want to improve their search rankings in key areas while other times they’re looking to change focus a bit with regard to SEO. Some clients seem a bit nervous about such requests as if we might feel they’re complaining. In truth, […]

The Importance of SEO One of the most efficient ways you can spend resources to grow awareness of your small business is to invest in Search Engine Optimization (SEO). We manage SEO for a number of our clients but also have the occasional client that wants to invest the money elsewhere or simply doesn’t have […]

With approximately 250 million US consumers on the internet, it’s an absolute requirement for a business to have an online presence. Amidst this growth, some companies make the decision to forego a dedicated website in favor of a Facebook Page. While having any online presence is better than not having one, relying on Facebook to […]

The difference between local businesses that succeed and those that fail isn’t always about the money they spend. Often it’s just about having a well thought out plan on how to take advantage of local resources to raise your profile and grow your customer base. Following is our ten step checklist to help you get […]

Good On-Site SEO is Still Important Search Engine Optimization, or SEO, has been around for quite a while and the tactics continue to evolve for both On-Site and Off-Site SEO. A lot of the basics of On-Site SEO, though, have remained relatively unchanged and continue to be very important if you want to garner your […]

New Website Design More Member Friendly Bent River Community Credit Union announced the unveiling of their new website in June. Some important new features of the design include the ability for members to apply for loans on cars, boats, recreational vehicles and even mortgages online. The new website also includes much easier access to the member […]

While types of advertising will vary, there are very few companies or brands for which advertising is not a staple. Whether you’re launching a new brand or repositioning an old one, there is really no better or faster way to communicate the value proposition of your product or service to the masses. With that said, […]

If you’ve been thinking about whether or not it’s time to invest in a new website for your business then you probably already know the answer is yes. If you’re still not sure, though, here are ten easy ways to tell that you probably need a new website. 10 Things That Say a New Website is Needed […]

With the increase in online advertising, one of the things our clients frequently want to know is how to measure the effectiveness of their online ads. While there are a number of good measures, the simplest and most commonly used benchmark remains ad click-through rate (CTR). So What’s a Good Click-Through Rate? Since this is the next, […]

Align Your Customer Touch Points An important aspect of any Trade Marketing Operational Plan is defining who, within your organization, will interact with your customers. This is a component of your Trade Coverage Plan and ensures that the appropriate level of resources is dedicated to each customer and customer type. Another benefit of defining Customer […]