Brand Blog - Author: John Howard

If you’re a local business, the importance of local search referrals should not be underestimated. As potential customers try to find you they are increasingly turning to online search methods as opposed to the traditional offline options such as Yellow Pages. When it comes to online search, local or otherwise, Google is the one resource […]

Two of the largest components of our business are website development and search engine optimization (SEO). Optimally, these two pieces of business work together and sites are developed with a keen eye on generating high traffic. Consequently, about 75% of the websites we develop are built using WordPress. Following is a summary of one of […]

This article is a guest post from our friends at My Social Agency, a UK Digital Marketing Agency. Branding Makes a Difference Blogs are becoming increasingly commonplace and a necessity for lots of types of industry, which means that many of us find our blogs look run of the mill. However, by adding a number […]

Your Logo is the Face of Your Company In business, logos are a must to have your own stand in the industry. The logo design should be impressive as well — logos are emblems or graphic symbols that represent your company. In this age, ideograms and symbols are deemed more effective as marketing tools than […]

While link building is only one aspect of a balanced SEO strategy, it’s a very important one. Because of the important of inbound links, it only makes sense to take advantage of one of the best sources of good links. We’re talking about using social media networking to increase inbound links and traffic. It doesn’t […]

Make Your First Brand Impression Count No one ever expects their idea to fail. Every idea for a new brand or business is a million dollar idea, right? Potentially this can certainly be true. In most cases, failure is as likely to be the fault of poor execution as bad ideas. This happens for a […]

Do Local Businesses Need Marketing? In addition to our clients, we interact socially with a large number of Quad City area business owners whose primary clientele is local. You might be amazed by how many of them ask if they really need to develop a marketing plan, and the corresponding budget, to market their business […]

Introduction to Trade Marketing Although sometimes confused with strategic Sales planning, Trade Marketing is actually a marketing discipline that relates to increasing demand with supply chain partners, such as distributors, wholesalers and retailers, rather than at the consumer level. It is not a replacement for Brand Marketing, but a complementary process by which you enable […]

Great Print Advertising There is a great deal more to creating effective print advertising than just choosing a pretty image and adding your logo and copy. The effectiveness of your print ads is heavily dependent on colors, layout, type and number of words and a variety of other factors. Following is our short video introduction […]

We love looking at cool logos and, like many designers, use other people’s excellent work to inspire us. A while back we posted some of our sample logo designs using letter shapes and I got to thinking we should do a whole alphabet of cool logos by others. That’s how I came up with this […]