Brand Blog - Category: Advertising

While types of advertising will vary, there are very few companies or brands for which advertising is not a staple. Whether you’re launching a new brand or repositioning an old one, there is really no better or faster way to communicate the value proposition of your product or service to the masses. With that said, […]

With the increase in online advertising, one of the things our clients frequently want to know is how to measure the effectiveness of their online ads. While there are a number of good measures, the simplest and most commonly used benchmark remains ad click-through rate (CTR). So What’s a Good Click-Through Rate? Since this is the next, […]

The Goal of Advertising As consumers, we’ve developed something of a resistance to advertising. There’s so much of it out there that we tune a lot of it out. For brands, this has resulted in more creative and outrageous attempts to break into consumer consciousness that often overlook the main goals of quality advertising. In a perfect […]

Complex Doesn’t Mean Effective As online advertising continues to gobble up increasingly larger percentages of advertising budgets, measuring return on your digital campaign investment becomes increasingly important. While it can be difficult to find accurate financial measurements that directly correlate to your campaigns, this should not discourage you from either investing in online ads or […]

If you’re a local business, the importance of local search referrals should not be underestimated. As potential customers try to find you they are increasingly turning to online search methods as opposed to the traditional offline options such as Yellow Pages. When it comes to online search, local or otherwise, Google is the one resource […]

Do Local Businesses Need Marketing? In addition to our clients, we interact socially with a large number of Quad City area business owners whose primary clientele is local. You might be amazed by how many of them ask if they really need to develop a marketing plan, and the corresponding budget, to market their business […]

Great Print Advertising There is a great deal more to creating effective print advertising than just choosing a pretty image and adding your logo and copy. The effectiveness of your print ads is heavily dependent on colors, layout, type and number of words and a variety of other factors. Following is our short video introduction […]

Note: This article originally appeared as a guest post for Grow Your Enterprise. Never A Better Time If you’re a small business owner, you’ve probably, at some point, debated with yourself on whether or not to do social media. Depending on how your internal debate went, you may be doing some already. At Frontera Marketing […]

Raising the Bar A large number of the clients we deal with are involved in food and nutrition for either people or animals. We consider this a very positive thing as it often stems from our extensive background in this field and the number of contacts we have. That doesn’t explain all of them, though, […]

Tough to Ignore I tried to get past it. Weeks went by and I thought I’d finally put it behind me. Then I saw one more stupid post about Super Bowl Ads and the companies that were winners and losers with them. This was the last straw and I had to do something about it. […]