Brand Blog

Unless you’ve been living in a cave, you probably realize that there is a lot of buzz surrounding Social Media. As a marketing tool, Social Media is still in its infancy and most companies are jumping into it without a clear understanding of how to use it and how it might benefit them. While it […]

Overview of Out-Of-Home Advertising When people think OOH the first thing that comes to mind are highway and freeway billboards. Billboards are certainly a large portion of total OOH expenditures but they aren’t the only component. You also have stationary media on benches, fences and walls as well as on many mass transit options including […]

Overview of Direct Mail Direct Mail is a form of “Direct” or “Direct Response” marketing. In effect, it is simply a customized piece of mail sent only to targeted consumers. It is called “Direct” because it circumvents traditional mass media and goes directly to the home or office of the consumer. Although measurements vary, it […]

Overview of TV Advertising Television is the big dog when it comes to media dollar expenditures. There are a number of reasons for this but the obvious one is that more people spend more time in front of their TVs than any other media source. For hitting the masses, there is really no better opportunity […]

Overview of Using Radio for Advertisements Radio has been embedded as part of our culture for a long, long time. While it no longer serves the same purpose it did before the age of TV, radio continues to be a heavily used form of entertainment. One of the most interesting aspects of radio is that […]

Overview of Magazine Advertising Campaigns Since they are both print media, magazines share some characteristics with newspapers. A couple of the major differences between them are frequency (magazines are issued far less frequently) and paper/print quality (magazines offer the use of better quality paper and graphics). Magazine advertising is generally more oriented toward image and […]

Overview of Internet Advertising For our second issue in the media series, we’re going to one of the newest options available to advertisers. The internet is relatively new to the advertising arena and is still pretty early in the evolutionary process. While some companies jumped on the internet bandwagon early, for most an internet advertising […]

When it comes to advertising, lots of people are doing it and, unfortunately, many of them are doing it badly. As my father was fond of saying, people only read the instructions as a last resort when all else fails. My wife frequently edits this by limiting it to only men but that’s a story […]

About a decade ago, I had the good fortune to spend a couple weeks in Europe being drilled by professors from one of the world’s leading business schools in Switzerland. The school specializes in collaboration with businesses around the world and high-level corporate instruction for promising executives. The instructors surpassed anything in my experience from […]