Brand Blog

The difference between local businesses that succeed and those that fail isn’t always about the money they spend. Often it’s just about having a well thought out plan on how to take advantage of local resources to raise your profile and grow your customer base. Following is our ten step checklist to help you get […]

Good On-Site SEO is Still Important Search Engine Optimization, or SEO, has been around for quite a while and the tactics continue to evolve for both On-Site and Off-Site SEO. A lot of the basics of On-Site SEO, though, have remained relatively unchanged and continue to be very important if you want to garner your […]

Good Branding Keeps Your Brand Alive Each brand grows and evolves throughout its life and needs to be properly managed and nourished to make sure it stays healthy. Even healthy brands can quickly lose momentum when treated poorly or neglected. Unfortunately, many of us do great harm to our brands despite our good intentions. I’ve […]

Pricing Is a Big Deal Whether you’re marketing a product or service, one of the major determining factors in the success of your company or brand is going to be the price you are able to command and the corresponding impact on your profitability. Basically, your pricing must be structured in such a way that […]

Make Your First Brand Impression Count No one ever expects their idea to fail. Every idea for a new brand or business is a million dollar idea, right? Potentially this can certainly be true. In most cases, failure is as likely to be the fault of poor execution as bad ideas. This happens for a […]

Introduction to Trade Marketing Although sometimes confused with strategic Sales planning, Trade Marketing is actually a marketing discipline that relates to increasing demand with supply chain partners, such as distributors, wholesalers and retailers, rather than at the consumer level. It is not a replacement for Brand Marketing, but a complementary process by which you enable […]

Deciding on a brand position is one of the most important steps you’ll take in determining how you will communicate in a very crowded marketplace. A well selected and defined position can help your brand set itself apart from other brands in the category and set the tone for future ownership of a certain consumer […]

Branding Confusion Over several decades in the marketing realm, we’ve worked with a number of clients, brands and campaigns. This group includes companies and brands ranging from the very small to the very large and just about everything in between. One of the most surprising truths we’ve found in dealing with such a range of […]

Link All Your Marketing Activities A disjointed marketing strategy is as bad or worse than no marketing strategy at all. Since your customers and consumers don’t operate in silos, it’s essential that you plan for the eventuality that they’ll come into contact with your brand message in a number of different ways. This is why […]

Is the Marketing Mix Still Relevant The 4 P’s of Marketing, or Marketing Mix, have been the traditional building blocks of the marketing foundation since the early 1950’s. While there have been changes and additions, these pillars have generally stood the test of time and remain key pillars in the science of marketing. The question […]