Brand Blog - Category: Marketing Strategy

The difference between local businesses that succeed and those that fail isn’t always about the money they spend. Often it’s just about having a well thought out plan on how to take advantage of local resources to raise your profile and grow your customer base. Following is our ten step checklist to help you get […]

Is Traditional Branding a Thing of the Past? I recently read an article by Brian Millar on Fastco Design about Why Branding Is An Artifact Of The Past. In the article he was basically making the case that traditional branding no longer makes sense, nor is it effective, in today’s digital age. He gave examples […]

Good Branding Keeps Your Brand Alive Each brand grows and evolves throughout its life and needs to be properly managed and nourished to make sure it stays healthy. Even healthy brands can quickly lose momentum when treated poorly or neglected. Unfortunately, many of us do great harm to our brands despite our good intentions. I’ve […]

Pricing Is a Big Deal Whether you’re marketing a product or service, one of the major determining factors in the success of your company or brand is going to be the price you are able to command and the corresponding impact on your profitability. Basically, your pricing must be structured in such a way that […]

While link building is only one aspect of a balanced SEO strategy, it’s a very important one. Because of the important of inbound links, it only makes sense to take advantage of one of the best sources of good links. We’re talking about using social media networking to increase inbound links and traffic. It doesn’t […]

Make Your First Brand Impression Count No one ever expects their idea to fail. Every idea for a new brand or business is a million dollar idea, right? Potentially this can certainly be true. In most cases, failure is as likely to be the fault of poor execution as bad ideas. This happens for a […]

Do Local Businesses Need Marketing? In addition to our clients, we interact socially with a large number of Quad City area business owners whose primary clientele is local. You might be amazed by how many of them ask if they really need to develop a marketing plan, and the corresponding budget, to market their business […]

Introduction to Trade Marketing Although sometimes confused with strategic Sales planning, Trade Marketing is actually a marketing discipline that relates to increasing demand with supply chain partners, such as distributors, wholesalers and retailers, rather than at the consumer level. It is not a replacement for Brand Marketing, but a complementary process by which you enable […]

Deciding on a brand position is one of the most important steps you’ll take in determining how you will communicate in a very crowded marketplace. A well selected and defined position can help your brand set itself apart from other brands in the category and set the tone for future ownership of a certain consumer […]

Branding Confusion Over several decades in the marketing realm, we’ve worked with a number of clients, brands and campaigns. This group includes companies and brands ranging from the very small to the very large and just about everything in between. One of the most surprising truths we’ve found in dealing with such a range of […]