Brand Blog - Category: Marketing Strategy

Link All Your Marketing Activities A disjointed marketing strategy is as bad or worse than no marketing strategy at all. Since your customers and consumers don’t operate in silos, it’s essential that you plan for the eventuality that they’ll come into contact with your brand message in a number of different ways. This is why […]

Is the Marketing Mix Still Relevant The 4 P’s of Marketing, or Marketing Mix, have been the traditional building blocks of the marketing foundation since the early 1950’s. While there have been changes and additions, these pillars have generally stood the test of time and remain key pillars in the science of marketing. The question […]

Digital & Social Media Marketing Explosion Regardless of the size of your business or brand, it is more important now than ever before to have a Digital and Social Media Marketing component as part of your overall marketing plan. It should come as no surprise to anyone not living on a deserted island that the […]

For our final article in the series we’re going to focus on how a medium sized company used a regional Influencer Marketing campaign to combat an industry giant. Again, we’ve held back a few of the details to protect the parties in question. Background – Medium vs. Goliath About five years ago I was engaged […]

For our third article in the series we’re going to focus on how a medium sized company used a regional Influencer Marketing campaign to combat two larger competitors. Again, we’ve held back a few of the details to protect the parties in question. Background – Medium vs. Large About seven years ago I was asked […]

As a follow up to our first article on Influencer Marketing, we’re providing a short series of pseudo case studies. The intent of these additional articles is to examine situations in which Influencer Marketing campaigns were employed to great effect. In article two we’re covering a study of two very large “Goliaths” in their industry. […]

What Is Trade Marketing? We better get this answered before we go any further. While it has similar processes, Trade Marketing is distinct from Brand Marketing in a very important way. Trade Marketing is focused on marketing to your supply chain rather than to consumers. Quite simply, it is how you market your products and […]

Unless you’ve been living in a cave, you probably realize that there is a lot of buzz surrounding Social Media. As a marketing tool, Social Media is still in its infancy and most companies are jumping into it without a clear understanding of how to use it and how it might benefit them. While it […]

About a decade ago, I had the good fortune to spend a couple weeks in Europe being drilled by professors from one of the world’s leading business schools in Switzerland. The school specializes in collaboration with businesses around the world and high-level corporate instruction for promising executives. The instructors surpassed anything in my experience from […]