Brand Blog

While link building is only one aspect of a balanced SEO strategy, it’s a very important one. Because of the important of inbound links, it only makes sense to take advantage of one of the best sources of good links. We’re talking about using social media networking to increase inbound links and traffic. It doesn’t […]

There are a lot of misconceptions about Search Engine Optimization (SEO) and what it can realistically do to drive your website’s traffic. If you are going to invest your time, energy and money into SEO, it probably makes sense for you to understand some of the basics and avoid the scams. Following are five of […]

Note: This article originally appeared as a guest post for Grow Your Enterprise. Never A Better Time If you’re a small business owner, you’ve probably, at some point, debated with yourself on whether or not to do social media. Depending on how your internal debate went, you may be doing some already. At Frontera Marketing […]

Is the Marketing Mix Still Relevant The 4 P’s of Marketing, or Marketing Mix, have been the traditional building blocks of the marketing foundation since the early 1950’s. While there have been changes and additions, these pillars have generally stood the test of time and remain key pillars in the science of marketing. The question […]

Ready or Not…Here it Comes Social Media as Customer Service function is an area that is developing very rapidly.  This presents a number of challenges for all types of businesses as many don’t have a Social Media strategy and, more specifically, they don’t have a specific plan for Social Customer Service. Our advice to clients […]

Digital & Social Media Marketing Explosion Regardless of the size of your business or brand, it is more important now than ever before to have a Digital and Social Media Marketing component as part of your overall marketing plan. It should come as no surprise to anyone not living on a deserted island that the […]

No One Knows It All We’re a marketing company and we do a lot of Social Media. Believe it or not, people actually pay us to do it! You might be thinking, big deal. Right? Anyone can do Social Media and you don’t need to be an agency to know what you’re doing. To a […]

CMS a Popular Request Many of our website clients enter into their website project wanting to come out of it with a Content Management System (CMS). This comes as no surprise in light of the fact that CMS tools like Drupal, Joomla and WordPress continue to gain popularity. Since we consider dynamic content to be […]

No Doubt About It I’ll take the suspense out of this article early. The answer to the question of whether you need a website for your small business is definitely YES! I’ll even go further and suggest you need internet marketing beyond just a website. Just having a website isn’t nearly enough anymore, and your […]

Good for All Types of Businesses We interact with a lot of businesses in the course of our work and it would probably surprise you to find out how many of them don’t have a Social Media presence. What is even more surprising is how many of them have no intention of establishing such a […]