Brand Blog - Author: John Howard

Digital & Social Media Marketing Explosion Regardless of the size of your business or brand, it is more important now than ever before to have a Digital and Social Media Marketing component as part of your overall marketing plan. It should come as no surprise to anyone not living on a deserted island that the […]

No One Knows It All We’re a marketing company and we do a lot of Social Media. Believe it or not, people actually pay us to do it! You might be thinking, big deal. Right? Anyone can do Social Media and you don’t need to be an agency to know what you’re doing. To a […]

CMS a Popular Request Many of our website clients enter into their website project wanting to come out of it with a Content Management System (CMS). This comes as no surprise in light of the fact that CMS tools like Drupal, Joomla and WordPress continue to gain popularity. Since we consider dynamic content to be […]

For our final article in the series we’re going to focus on how a medium sized company used a regional Influencer Marketing campaign to combat an industry giant. Again, we’ve held back a few of the details to protect the parties in question. Background – Medium vs. Goliath About five years ago I was engaged […]

For our third article in the series we’re going to focus on how a medium sized company used a regional Influencer Marketing campaign to combat two larger competitors. Again, we’ve held back a few of the details to protect the parties in question. Background – Medium vs. Large About seven years ago I was asked […]

As a follow up to our first article on Influencer Marketing, we’re providing a short series of pseudo case studies. The intent of these additional articles is to examine situations in which Influencer Marketing campaigns were employed to great effect. In article two we’re covering a study of two very large “Goliaths” in their industry. […]

What Is It? Influencer Marketing is not a new game in the marketing world and the concept is pretty simple. You enlist an individual or group with influence and credibility and you associate them with your brand. The intent is to have their credibility rub off on your brand so that you gain credibility and, […]

Raising the Bar A large number of the clients we deal with are involved in food and nutrition for either people or animals. We consider this a very positive thing as it often stems from our extensive background in this field and the number of contacts we have. That doesn’t explain all of them, though, […]

Step One: Do Your Homework This step is where you should spend most of your time but it will save you a lot of time later. Like any type of design work, you are much more likely to satisfy the customer’s desires by understanding them. This will help you define your style parameters from the […]

No Doubt About It I’ll take the suspense out of this article early. The answer to the question of whether you need a website for your small business is definitely YES! I’ll even go further and suggest you need internet marketing beyond just a website. Just having a website isn’t nearly enough anymore, and your […]