Brand Blog - Author: John Howard

The Goal of Advertising As consumers, we’ve developed something of a resistance to advertising. There’s so much of it out there that we tune a lot of it out. For brands, this has resulted in more creative and outrageous attempts to break into consumer consciousness that often overlook the main goals of quality advertising. In a perfect […]

Revenge of the Black and White SEO Critters If you spend any time in the internet world and have even the most basic understanding of SEO, you’ve probably been affected by recent Google Panda and Penguin algorithm updates. A number of Chicken Littles are even running around and clucking about SEO being dead and link […]

Is Traditional Branding a Thing of the Past? I recently read an article by Brian Millar on Fastco Design about Why Branding Is An Artifact Of The Past. In the article he was basically making the case that traditional branding no longer makes sense, nor is it effective, in today’s digital age. He gave examples […]

Good Branding Keeps Your Brand Alive Each brand grows and evolves throughout its life and needs to be properly managed and nourished to make sure it stays healthy. Even healthy brands can quickly lose momentum when treated poorly or neglected. Unfortunately, many of us do great harm to our brands despite our good intentions. I’ve […]

Complex Doesn’t Mean Effective As online advertising continues to gobble up increasingly larger percentages of advertising budgets, measuring return on your digital campaign investment becomes increasingly important. While it can be difficult to find accurate financial measurements that directly correlate to your campaigns, this should not discourage you from either investing in online ads or […]

Pricing Is a Big Deal Whether you’re marketing a product or service, one of the major determining factors in the success of your company or brand is going to be the price you are able to command and the corresponding impact on your profitability. Basically, your pricing must be structured in such a way that […]

Life’s Too Short for Bad Web Design Most of us spend hours each day online and this number continues to grow. This can mean visits to literally hundreds of websites per week. Unfortunately, this also means each of us is probably visiting a lot of really bad websites. We don’t mean they’re evil or dedicated […]

WordPress Doesn’t Just Blog If you’re in the web design and development game you’ve probably heard of WordPress. If you haven’t you’re probably not really in the game. WordPress is viewed as one of the top, if not the #1, piece of blogging software available. It is virtually synonymous with blogging to a lot of […]

We put together a post a while back featuring an alphabet of famous letter logo designs and it became one of our most popular posts so we thought we’d take a look at famous logos featuring numbers. Surprisingly, it was pretty hard to find good, famous logos featuring numbers as a primary component of the […]

According to WordPress.com, there are currently more than 72 million WordPress sites in the world. This includes both WordPress.com hosted sites and self-hosted sites. Obviously that’s a lot of websites and you probably surf a few of them each day. The beauty of WordPress is that it’s very simple to use, customize and edit and […]