Brand Blog - Category: Internet

With approximately 250 million US consumers on the internet, it’s an absolute requirement for a business to have an online presence. Amidst this growth, some companies make the decision to forego a dedicated website in favor of a Facebook Page. While having any online presence is better than not having one, relying on Facebook to […]

Good On-Site SEO is Still Important Search Engine Optimization, or SEO, has been around for quite a while and the tactics continue to evolve for both On-Site and Off-Site SEO. A lot of the basics of On-Site SEO, though, have remained relatively unchanged and continue to be very important if you want to garner your […]

As many of you might have noticed, our Twitter widget in the footer is empty now.  That’s because Twitter broke our WordPress widget.  This makes me sad :'( Unfortunately, we’re not the only ones affected by the recent changes to the developers API made by Twitter on June 11th, 2013.  The social media behemoth deemed it […]

Recently, I was needing to edit a LOT of .tpl files while I was working on a client’s site. I quickly learned after opening the first file that Dreamweaver was dead set on color coding these as regular HTML files. That was going to be too annoying for me and way too much dull blue […]

If you’ve been thinking about whether or not it’s time to invest in a new website for your business then you probably already know the answer is yes. If you’re still not sure, though, here are ten easy ways to tell that you probably need a new website. 10 Things That Say a New Website is Needed […]

With the increase in online advertising, one of the things our clients frequently want to know is how to measure the effectiveness of their online ads. While there are a number of good measures, the simplest and most commonly used benchmark remains ad click-through rate (CTR). So What’s a Good Click-Through Rate? Since this is the next, […]

Revenge of the Black and White SEO Critters If you spend any time in the internet world and have even the most basic understanding of SEO, you’ve probably been affected by recent Google Panda and Penguin algorithm updates. A number of Chicken Littles are even running around and clucking about SEO being dead and link […]

Is Traditional Branding a Thing of the Past? I recently read an article by Brian Millar on Fastco Design about Why Branding Is An Artifact Of The Past. In the article he was basically making the case that traditional branding no longer makes sense, nor is it effective, in today’s digital age. He gave examples […]

I was working on a project recently that involved me creating a drop-down list of all the countries in the world. Since we use PHP, this needed to be put into an array that I then could loop through and assign to option values in a select form element. Whilst doing serious internet research (aka […]

Complex Doesn’t Mean Effective As online advertising continues to gobble up increasingly larger percentages of advertising budgets, measuring return on your digital campaign investment becomes increasingly important. While it can be difficult to find accurate financial measurements that directly correlate to your campaigns, this should not discourage you from either investing in online ads or […]