Brand Blog

Life’s Too Short for Bad Web Design Most of us spend hours each day online and this number continues to grow. This can mean visits to literally hundreds of websites per week. Unfortunately, this also means each of us is probably visiting a lot of really bad websites. We don’t mean they’re evil or dedicated […]

We put together a post a while back featuring an alphabet of famous letter logo designs and it became one of our most popular posts so we thought we’d take a look at famous logos featuring numbers. Surprisingly, it was pretty hard to find good, famous logos featuring numbers as a primary component of the […]

If you’re a local business, the importance of local search referrals should not be underestimated. As potential customers try to find you they are increasingly turning to online search methods as opposed to the traditional offline options such as Yellow Pages. When it comes to online search, local or otherwise, Google is the one resource […]

This article is a guest post from our friends at My Social Agency, a UK Digital Marketing Agency. Branding Makes a Difference Blogs are becoming increasingly commonplace and a necessity for lots of types of industry, which means that many of us find our blogs look run of the mill. However, by adding a number […]

While link building is only one aspect of a balanced SEO strategy, it’s a very important one. Because of the important of inbound links, it only makes sense to take advantage of one of the best sources of good links. We’re talking about using social media networking to increase inbound links and traffic. It doesn’t […]

Make Your First Brand Impression Count No one ever expects their idea to fail. Every idea for a new brand or business is a million dollar idea, right? Potentially this can certainly be true. In most cases, failure is as likely to be the fault of poor execution as bad ideas. This happens for a […]

Do Local Businesses Need Marketing? In addition to our clients, we interact socially with a large number of Quad City area business owners whose primary clientele is local. You might be amazed by how many of them ask if they really need to develop a marketing plan, and the corresponding budget, to market their business […]

Introduction to Trade Marketing Although sometimes confused with strategic Sales planning, Trade Marketing is actually a marketing discipline that relates to increasing demand with supply chain partners, such as distributors, wholesalers and retailers, rather than at the consumer level. It is not a replacement for Brand Marketing, but a complementary process by which you enable […]

Deciding on a brand position is one of the most important steps you’ll take in determining how you will communicate in a very crowded marketplace. A well selected and defined position can help your brand set itself apart from other brands in the category and set the tone for future ownership of a certain consumer […]

There are a lot of misconceptions about Search Engine Optimization (SEO) and what it can realistically do to drive your website’s traffic. If you are going to invest your time, energy and money into SEO, it probably makes sense for you to understand some of the basics and avoid the scams. Following are five of […]