Brand Blog - Category: Brand Marketing

The difference between local businesses that succeed and those that fail isn’t always about the money they spend. Often it’s just about having a well thought out plan on how to take advantage of local resources to raise your profile and grow your customer base. Following is our ten step checklist to help you get […]

While types of advertising will vary, there are very few companies or brands for which advertising is not a staple. Whether you’re launching a new brand or repositioning an old one, there is really no better or faster way to communicate the value proposition of your product or service to the masses. With that said, […]

An Easy Solution to a Common Issue If you do design work, you’ve probably been in a situation where you had a raster image, like a jpeg or png file, that you needed in a vector format. Maybe it’s a logo where a client wanted to make a large banner or sign but no longer […]

The Goal of Advertising As consumers, we’ve developed something of a resistance to advertising. There’s so much of it out there that we tune a lot of it out. For brands, this has resulted in more creative and outrageous attempts to break into consumer consciousness that often overlook the main goals of quality advertising. In a perfect […]

Is Traditional Branding a Thing of the Past? I recently read an article by Brian Millar on Fastco Design about Why Branding Is An Artifact Of The Past. In the article he was basically making the case that traditional branding no longer makes sense, nor is it effective, in today’s digital age. He gave examples […]

Good Branding Keeps Your Brand Alive Each brand grows and evolves throughout its life and needs to be properly managed and nourished to make sure it stays healthy. Even healthy brands can quickly lose momentum when treated poorly or neglected. Unfortunately, many of us do great harm to our brands despite our good intentions. I’ve […]

Pricing Is a Big Deal Whether you’re marketing a product or service, one of the major determining factors in the success of your company or brand is going to be the price you are able to command and the corresponding impact on your profitability. Basically, your pricing must be structured in such a way that […]

We put together a post a while back featuring an alphabet of famous letter logo designs and it became one of our most popular posts so we thought we’d take a look at famous logos featuring numbers. Surprisingly, it was pretty hard to find good, famous logos featuring numbers as a primary component of the […]

This article is a guest post from our friends at My Social Agency, a UK Digital Marketing Agency. Branding Makes a Difference Blogs are becoming increasingly commonplace and a necessity for lots of types of industry, which means that many of us find our blogs look run of the mill. However, by adding a number […]

Make Your First Brand Impression Count No one ever expects their idea to fail. Every idea for a new brand or business is a million dollar idea, right? Potentially this can certainly be true. In most cases, failure is as likely to be the fault of poor execution as bad ideas. This happens for a […]