Recently, I was needing to edit a LOT of .tpl files while I was working on a client’s site. I quickly learned after opening the first file that Dreamweaver was dead set on color coding these as regular HTML files. That was going to be too annoying for me and way too much dull blue […]

Anyone who has tried to map domain names to multiple sites within a WordPress network has probably encountered a few issues.  This process isn’t exactly the easiest thing to do.  Why is that?  Well, the primary reason mapping domain names with WordPress is difficult is due to the lack of a physical file structure and how WordPress […]

An Easy Solution to a Common Issue If you do design work, you’ve probably been in a situation where you had a raster image, like a jpeg or png file, that you needed in a vector format. Maybe it’s a logo where a client wanted to make a large banner or sign but no longer […]

If you’ve been thinking about whether or not it’s time to invest in a new website for your business then you probably already know the answer is yes. If you’re still not sure, though, here are ten easy ways to tell that you probably need a new website. 10 Things That Say a New Website is Needed […]

With the increase in online advertising, one of the things our clients frequently want to know is how to measure the effectiveness of their online ads. While there are a number of good measures, the simplest and most commonly used benchmark remains ad click-through rate (CTR). So What’s a Good Click-Through Rate? Since this is the next, […]

Align Your Customer Touch Points An important aspect of any Trade Marketing Operational Plan is defining who, within your organization, will interact with your customers. This is a component of your Trade Coverage Plan and ensures that the appropriate level of resources is dedicated to each customer and customer type. Another benefit of defining Customer […]

The Goal of Advertising As consumers, we’ve developed something of a resistance to advertising. There’s so much of it out there that we tune a lot of it out. For brands, this has resulted in more creative and outrageous attempts to break into consumer consciousness that often overlook the main goals of quality advertising. In a perfect […]

Revenge of the Black and White SEO Critters If you spend any time in the internet world and have even the most basic understanding of SEO, you’ve probably been affected by recent Google Panda and Penguin algorithm updates. A number of Chicken Littles are even running around and clucking about SEO being dead and link […]

Is Traditional Branding a Thing of the Past? I recently read an article by Brian Millar on Fastco Design about Why Branding Is An Artifact Of The Past. In the article he was basically making the case that traditional branding no longer makes sense, nor is it effective, in today’s digital age. He gave examples […]

Good Branding Keeps Your Brand Alive Each brand grows and evolves throughout its life and needs to be properly managed and nourished to make sure it stays healthy. Even healthy brands can quickly lose momentum when treated poorly or neglected. Unfortunately, many of us do great harm to our brands despite our good intentions. I’ve […]